MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear broadcasts have long been recognized as established television formats, relying on fixed air times via cable. In contrast, digital services operate on ad-supported systems, with Netflix, Disney+, and Apple TV+ serving as leading platforms. As digital engagement shift, rivalry between broadcast stations and streaming services has become more